Peak Oak, oak flooring specialists, partnered with SO CRM to enhance their digital presence and drive impressive results.
Peak Oak saw a phenomenal 1,236.0% increase in new users, growing to 3,800 users in just one month.
We’ve highlighted the significant improvements made through SO’s targeted approach in both organic SEO and Google Ads.
The story of Peak Oak’s transformation showcases the effectiveness of SO CRM’s strategies in achieving outstanding growth.
What We Did
- Improve Online Visibility: Peak Oak’s digital presence was underdeveloped, leading to lower user engagement and conversions. We took steps to improve this through both paid and organic search.
- Google Ad Strategy: We planned and executed a Google Ads strategy to drive traffic and sales.
- Improve Website Health: Created a strategy to improve the health and user experience of the website.
With a modest £135 initial investment in Google Ads, Peak Oak achieved 29,900 impressions and generated £3,390.84 in revenue, resulting in an impressive ROAS of 2,513.5%.
Our Approach
Optimising Organic SEO
SO CRM implemented a thorough SEO strategy that included:
- Keyword Research: Identifying and targeting high-value keywords relevant to Peak Oak’s market.
- On-Page Optimisation: Enhancing website content and meta tags to improve search engine rankings.
- Technical SEO: Ensuring the website’s performance and crawlability were optimised for search engines.
Executing a Targeted Google Ads Campaign
A carefully planned Google Ads campaign was introduced, featuring:
- Focused Ad Spend: Efficiently allocating the budget to maximise reach and conversions.
- Precise Audience Targeting: Attracting high-intent users with tailored ads.
- Ongoing Performance Tracking: Regularly analysing and adjusting campaigns for the best results.
The Results
The collaboration with SO CRM led to impressive results:
Performance Breakdown
- Organic Traffic:
- New Users: 2,733
- Percentage of Total: 71.9%
- Paid Traffic (CPC):
- New Users: 433
- Percentage of Total: 11.4%
Google Ads Performance After 1 Month
- Ad Spend: £135
- Impressions: 29,900
- Total Revenue: £3,390.84
- Return on Ad Spend (ROAS): 2,513.5%
The focus on organic SEO brought 2,733 new users from organic search alone, making up 71.9% of the total new users and demonstrating the effectiveness of the SEO strategy.
The Success Story
Peak Oak’s success story with SO CRM underscores the power of a well-executed digital strategy. Through effective SEO and targeted Google Ads, they saw significant gains in user acquisition and revenue. This case study highlights SO CRM’s dedication to delivering quality results and driving substantial growth for their clients.